Scroll down to see some of my work.

I've worked on The Apprentice several times, most recently the Celebrity edition. The brief is simple: execute exactly what the contestants ask, under an extremely tight deadline, on camera, for a BBC primetime audience.

The final design was called Gary the Penguin.

PS5 – AI-Assisted Storyboard & Visual Development

Overview
Storyboard frames created for a cinematic PlayStation 5 short film, using AI-assisted image generation combined with Photoshop retouching to establish tone, atmosphere, narrative pacing and key story beats ahead of final production.

Role
Storyboard Artist / AI Visual Development / Retoucher

What I did
Working from a detailed narrative brief, I used AI image generation to rapidly visualise cinematic concepts — exploring lighting, scale, mood and atmosphere at speed. Each frame was then retouched and colour-graded in Photoshop to meet the brief's high production standard, shifting from raw generation to finished, director-ready visuals.

The result was a cohesive set of storyboard frames that communicated tension, reveal and pacing — giving the production team a clear visual direction before a single shot was filmed.

Process
Brief → AI generation → Photoshop retouching & colour grading → Approved storyboard → Final film

Final film
The finished PlayStation 5 short film — produced from the approved storyboard direction.

what3words

For navigation app what3words, I produced large-scale composite imagery and exhibition visuals, retouched and colour-graded photography, and created print-ready artwork. The work supported what3words’ presence at trade events while strengthening its brand identity through bold, clean visuals.

Amazon Prime

Across multiple projects, I worked on the adaptation and enhancement of key visuals for streaming content and live sports. This included retouching, banner creation, and reformatting artwork for various devices, ensuring a polished and engaging experience for Prime’s global audience.

Below are some examples of how the artworks appear across different formats,

AB InBev

Supporting DraftLine, AB InBev’s in-house creative agency, I contributed to a range of brand projects—retouching bottles, designing packaging, producing point-of-sale materials, and delivering visuals for advertising campaigns across their portfolio of beverage brands.

Candy Crush

For the launch of Candy Crush’s first competitive event, I collaborated on creative concepts, refined layouts, retouched visuals, and delivered campaign assets. The result was a lively and compelling visual rollout aligned with the game’s playful identity.

Hammerson

Working with retail property giant Hammerson, I supported seasonal and brand campaigns by retouching lifestyle photography, refining colour palettes, and creating artwork for both print and digital platforms. The visuals were tailored to elevate the shopping experience across their portfolio of destinations, blending aspirational imagery with commercial appeal.

Click here for a library of retouching examples.

Sky

I worked across various campaigns for Sky, retouching key visuals, adapting assets for digital and broadcast use, and ensuring brand consistency across multiple touchpoints. The work spanned entertainment, sports, and promotional content—delivering high-quality visuals that aligned with Sky’s premium, high-energy identity.

Spotify

Spotify's comedy podcast library is diverse, with offerings that cater to a wide range of comedic tastes and preferences.

In this project, the objective was to transform a library of vector logos into lifelike stickers, infusing them with texture and subtle creases. These enhancements served to promote Spotify's comedy podcast collection, adding an engaging and playful touch to their visual identity.

The Serious Bacon Club

The Serious Bacon Club is a social media platform created by isobel for Danepak, which regularly dished out content to bacon fanatics. I constructed these images for social media posts, from scamps, compositing stock imagery and vector graphics, and they were always fun to work on. Click here for more.

Brewdog

Partnering with agency Isobel, I supported the development of a bold, attention-grabbing campaign aimed at mainstream beer drinkers. My role focused on high-end retouching of product imagery, crafting dynamic backgrounds, and preparing assets for out-of-home, digital, and social channels—contributing to a significant uplift in brand visibility and engagement.

Brand awareness up 250%, word of mouth up 133% and a quarter of Stella Artois drinkers said they’d try BrewDog’s Punk IPA.

Read up on the aftermath, The Drum, Campaign, More About Advertising, Marketing Week and City AM

Caffè Nero

To help communicate the brand’s warm, welcoming atmosphere, I developed a cohesive visual language through considered retouching and colour grading. This involved removing distractions, unifying tonal values, and ensuring a consistent aesthetic across all imagery.

Vins de Bordeaux

I helped bring the “Discover More” campaign to life through conceptual illustrations that cleverly integrated wine bottles using negative space. The work enhanced the brand's artistic appeal while reinforcing the sophistication of Bordeaux wines.

Planet Gaz Vegas

A surreal, large-scale composite blending iconic Las Vegas landmarks into a floating world — part technical showcase, part personal in-joke. Created as a self-initiated project exploring scale, lighting, and playful visual storytelling.