With a keen eye for detail, and a passion for visual storytelling, I help bring ideas to life from concept to final output, delivering exceptional results across print, digital, and large-format media.
Click on the images above or scroll down to see some of my work.
what3words is a really quick and simple way to find, share and save exact locations by converting GPS coordinates into 3 word addresses.
As a Retoucher/Creative Artworker at what3words, I was tasked with creating composite images for large format artworks for trade show booths, enhancing and colour grading photography shoots, and artworking and preparing assets for print.
I spent a year on working on Amazon Prime account, creating, retouching and resizing banners and assets for their interface across multiple viewing platforms, amending existing movie artworks to work in different formats, and creating offerings for sports events such as UEFA Champions League, French League 1 and the US Open.
King is a leading interactive entertainment company for the mobile world. In 2020 Candy Crush launched their first competitive event, where players compete in a celebrity fronted tournament to be in with a chance of winning the title of Candy Crush All Star.
For this project, my role involved crafting innovative design concepts, refining layouts, retouching visuals, and delivering the final assets for a dynamic press and large-format advertising campaign.
isobel are a creative agency based in Fitzrovia that I’ve worked with for many years. In 2021 they ran this beautiful campaign for Royal Ascot, and I was tasked with the mission of seamlessly integrating the photography shoot with stock imagery, retouching, colour grading and balancing the final images.
The goal was to craft a visual masterpiece that transformed a day at the races into a cinematic spectacle.
Hammerson is a property development company that specialises in retail and shopping centres across the UK and Europe.
I was the lead retoucher on this project for many years, developing a dripping effect for products and events that harmoniously come together to highlight some of the engaging experiences consumers can have at their centres.
Click here for a library of retouching examples.
Sky's advertising is known for its broad reach, innovation, and strategic approach in promoting its range of television, broadband, and streaming services.
I was part of the Sky team for around 8 months, where my role involved conceptualising, designing, and producing a wide range of creative content, including advertising campaigns, marketing materials, promotional content,
Spotify's comedy podcast library is diverse, with offerings that cater to a wide range of comedic tastes and preferences.
In this project, the objective was to transform a library of vector logos into lifelike stickers, infusing them with texture and subtle creases. These enhancements served to promote Spotify's comedy podcast collection, adding an engaging and playful touch to their visual identity.
The Serious Bacon Club is a social media platform created by isobel for Danepak, which regularly dished out content to bacon fanatics. I constructed these images for social media posts, from scamps, compositing stock imagery and vector graphics, and they were always fun to work on. Click here for more.
BrewDog were already famous. Their stunts and fame marketing has made them a household name. But outside of the craft beer bourgeois, not so many everyday folks had tried their beer.
Armed with Rate Beer stats, in collaboration with isobel, we went bold and brutal against the mainstream brands, turning their own advertising against them.
An arsenal of OOH, digital and social advertising got the message past the craft beer connoisseurs and straight to the masses. I played a pivotal role in the process, meticulously retouching bottles, crafting captivating backgrounds, and skillfully artworking assets for digital and larger-than-life advertisements gracing the vibrant streets of London.
Brand awareness up 250%, word of mouth up 133% and a quarter of Stella Artois drinkers said they’d try BrewDog’s Punk IPA.
Read up on the aftermath, The Drum, Campaign, More About Advertising, Marketing Week and City AM
For these images, we developed a signature style and color grading that's uniquely Caffè Nero, ensuring each shot resonates with warmth and inviting ambiance.
My brief was to seamlessly remove distracting elements and colour grade to harmonise visual tones across the board, crafting a visual narrative that encapsulates the essence of Caffè Nero.
Bordeaux wines are a symbol of excellence in the world of wine, known for their diverse styles, exceptional quality, and the rich history and traditions associated with winemaking in the Bordeaux region.
I brought Bordeaux Wines' "Discover More" campaign to life with a series of imaginative illustrations, infusing creativity and intrigue, harnessing the power of negative space to artfully nestle wine bottles within the visuals, making every bottle an integral part of the artwork.
I crafted a mini-planet concept of Las Vegas that brought to life a miniature world, encapsulating my unique perspective of this iconic city. The result is a fun creation that takes the essence of Las Vegas to another dimension, embodying the thrilling and extraordinary spirit that makes it a world unto itself.
